Too Young to Advertise Alcohol?
On April 23, the National Assembly’s Health and Welfare Committee passed a revision that prohibits celebrities or sports stars under age 24 from appearing in alcohol ads, because celebrities can wield extensive influence on impressionable teenagers. But the Korean Constitution stipulates that anyone over the age of 19 can buy and drink alcohol. So the debate over the age limit rages on. Some people even point out that the overly strict age restriction violates the basic rights of the alcohol industry and celebrities. If the revised act passes the National Assembly’s general session, young singer IU, who just turned 22 and is currently modeling for an alcohol brand, will be banned from alcohol commercials. 4Angles hears from both the supporters and opponents of the revised National Health Promotion Act.