SEO is not really that complicated, but it is a lot of work. It is a very task-intensive process. There are a number of things you have learn how to do, but then you simply do them over, and over, and over, and over… SEO is an ongoing process. You can never stop. If you do, all that you have gained over the years will begin to deteriorate. Getting the pages of your website to the top of the search engines is not particularly difficult. Keeping them there is.
The only “nearly sure” way of appearing on the first page of search results use to be to pay for it via paid advertising. However, even that has changed over the years. There used to be a time when whoever was willing to pay the most, was put at the top of page one of the ‘Search Engine Results Pages’ (SERPs). However, search engines now look at a number of different factors such as relevance between ad copy and the landing page to which a user is directed, Click-Through-Rate (CTR), and many other factors to determine which ads even show up on any given SERP (Search Engine Results Page). Additionally, search engine algorithms also continuously evolve to keep up with the ever-changing environment online when it comes to organic search.
Here’s essentially what you are paying for when you hire a search engine optimization company. The first thing they are going to do is ask you who your target market is. Describe them in detail. The next thing they will want to know is what are you selling? What are your products or services? What is the benefit of ownership of your product? What is the benefit they get from your service? What search terms do you think people use to search for what you have to sell? What they will do with this information is begin their keyword search using a variety of free and paid tools. What they want to do is figure out what search terms your target market uses when searching for what you sell. This is a critical first step. If keyword research is wrong or ineffectively done, everything else will be like spinning your wheels. Additionally, you need to review your keywords from time to time as the terms people use to search for what you sell may change over time.
Contact Me: via Chat Bot | Marvin.Cummings@TheiMarketNetwork.com.
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Latest Podcasts
Brand Marketing Documentation
IMMC Walk-thru (What is IMMC?)
Marvin Cummings
The iMarket Network, LLC.
Intro
Hello and welcome to IMMC T.V., a new podcasting channel dedicated to amplifying the marketing of brands, products, & services supported by the iMarket Network, LLC.
I’m Marvin Cummings, owner of The iMarket Network, LLC. In this session I’ll be presenting a new standard I created to help shape the foundation of my company called IMMC.
General information about the company, The iMarket Network, LLC, will be provided in addition to a detailed breakdown of this new standard, IMMC, and how I think it can be used to help consumers become Entrepreneurs.
Overview
This session walks thru the process of defining a new standard designed to help introduce consumers to Entrepreneurship.
This session is presented in video format with visual aids to help shape the consumer’s experience and ease content consumption.
Disclaimer
The purpose of this walk-thru is to serve as a guide instructing you on the definition & purpose of a standard that can be deemed proprietary content to the needs of this particular company, The iMarket Network, LLC.
The materials provided in this presentation, and any comments or information provided by the presenter, are for informative, albeit instructional, purposes only. Therefore, nothing conveyed, including exercises & definitions, should be considered as legal, accredited, or professional advice.
Please provide your own research for answers to questions you may have related to any information you feel warrants a professional opinion.
Purpose
The purpose of this session is to serve as one of many attempts by myself to create online resources that can be used by consumers to change their lives.
‘Build a dream on a foundation designed to amplify others’.
Let’s get started!
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What is The iMarket Network, LLC?
The corporate definition:
A suite of services focused on the design, development, marketing, amplifying, and supporting of individual ideas centered on personal wellness, brand development & business growth.
Translation:
An attempt to re-imagine marketing through various means.
iMarket Me! iMarket You! Cars! Houses! etc.
How? Through various means!
What Means?
The iMarket Network focuses on three (3) primary areas:
– Coaching – so iMarket Coaching
– Marketing – so iMarket Marketing
– Support – so iMarket Support
For each primary area, there is a support strategy along with a set of secondary levels in which to support.
What is iMarket Coaching?
An online resource offering affordable coaching services to those in need and marketing services to coaches.
So when I say iMarket Coaching, I can also say iMarket Academic Coaching.
What is iMarket Marketing?
An online resource offering affordable digital marketing services to individuals, brands, and business owners.
So when I say iMarket Marketing, I can also say iMarket Email, SEO, or Video Marketing.
What is iMarket Support?
An online resource offering email ticket customer support services to individuals & business owners.
So when I say iMarket Support, I provide an online resource ready to help with even the basic of needs from a personal coaching or marketing perspective.
So now that you have an idea of how The iMarket Network is designed to operate. Let’s discuss this new standard called IMMC.
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What is IMMC?
A new undertaking of efforts to encourage hands-on & relevant learning experiences in disciplines of Internet Marketing, Mentoring, & Coaching.
Acronym:
– Internet Marketing
– Mentoring
– Coaching
Mission
To aid in the creation of online resources & curriculum contributing to the development of self-repair, critical thinking, problem-solving, & goals-defining skills needed to become successful entrepreneurs.
Vision
For IMMC to become the new standard incorporated into everyday schooling, to include early learning, nationwide.
To understand how IMMC works you have to start from C, Coaching.
– Before you can become a successful entrepreneur you have to have a Purpose.
– In order to know your Purpose you have to know your Goals. Your Goals and your Purpose are usually in sync.
– Before you can define your Goals and truly understand your Purpose you must address any barriers that are keeping you from moving forward. This starts with Coaching.
Once you have an understanding of your Purpose you’re inclined to share your Story with the intent to help others, in some capacity. This is Mentoring.
An evolved form of Mentoring includes learning how to monetized your Story. This requires an understanding of Internet Marketing.
Just as STEM is designed to ensure an understanding of disciplines of Science, Technology, Engineering, & Mathematics; IMMC is meant to ensure an understanding of disciplines in Internet Marketing, Mentoring, & Coaching to produce an understanding of Entrepreneurship.
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How to Promote IMMC?
Promotional platforms include:
– iMarketCoaching.com
– iMarketMarketing.com
– iMarketSupport.com
Vlogging & Podcasting
– IMMCTV.com
– iMCoaching T.V. Podcast
– iMMarketing T.V. Podcast
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